A short course in international marketing blunders [electronic resource]: mistakes made by companies that should have known betterWorld Trade Press, 2009 - 177 pagine |
Sommario
The Why of International Marketing Blunders | 1 |
Language and Translation Blunders | 27 |
Product and Service Blunders | 46 |
Distribution Blunders | 75 |
Advertising Blunders | 90 |
Japan A World Unto Itself | 110 |
Altre edizioni - Visualizza tutto
A Short Course in International Marketing Blunders: Mistakes Made by ... Michael White Anteprima limitata - 2002 |
Parole e frasi comuni
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